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Cylfaa · Neuadd Mentro · Mentro's Hall

MenterEnterprise

This is the enterprise home of Cylfaa. It is for employers taking enterprise into a classroom, schools planning careers sessions, and students who want to know what the jobs are really like.

Mentro · Mentro's name means "to dare". She is the Mayor of Cylfaa, and she built the village with nothing but a question and the nerve to ask it.

Pack coming this term

The skills gap

The gap Mentro is closing

Current figures for Wales, and North Wales where they exist. Every number links to where it came from.

246,500businesses active in Wales in 2025
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99.3% are small or medium-sized (SMEs) and they provide 62.3% of jobs. 94.6% are micro firms with fewer than 10 staff.

Source: Welsh Government, March 2026

178,300people in Wales work for themselves
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That is 12.2% of everyone in work in Wales (Apr 2025 to Mar 2026). Only about 1 in 3 is a woman, so there is room to grow.

Source: ONS Annual Population Survey, Mar 2026

724young people started up with Big Ideas Wales
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Nov 2021 to Jan 2025. 245,966 under-25s joined Big Ideas Wales workshops and 3,332 got one-to-one business advice.

Source: Welsh Government, March 2025

Where employers are short
  • Turning ideas into real businesses

    245,966 under-25s joined Big Ideas Wales workshops, 3,332 got business advice and 724 started up (2021 to 2025). Confidence and planning close the gap.

    Source: Welsh Government, March 2025

  • Fewer people in Wales work for themselves

    11.1% of workers aged 16 to 64 in Wales are self-employed, below the UK's 12.3% (Apr 2025 to Mar 2026).

    Source: ONS Annual Population Survey via Nomis, Mar 2026

  • Women are under-represented in self-employment

    Only 60,300 of Wales's 178,300 self-employed people are women, about 1 in 3 (Apr 2025 to Mar 2026).

    Source: ONS Annual Population Survey via Nomis, Mar 2026

  • Money skills: pricing, profit and finding finance

    About half of UK self-employed made under £11,000 profit in 2022-23, and only 28% of Welsh social businesses have attracted investment to expand.

    Source: HMRC Survey of Personal Incomes 2022 to 2023, Oct 2025

  • Young people need more routes into work

    Wales's employment rate for 16 to 24 year olds fell to 49.4% in the year to Sept 2025, below the UK's 51.3%. Enterprise skills widen options.

    Source: Welsh Government, Jan 2026

Jobs and pay

What the jobs pay

Six real roles, from a first apprenticeship to a degree route. Salaries are typical yearly pay, with the usual range.

Admin Apprentice

Apprenticeship

£15.6k

Typical range £15,600–£24,800

How to get in

£8.00/hr apprentice min, up to £12.71 NLW

UK-wide rate

Source: GOV.UK, April 2026

Electrician

Apprenticeship

£26k

Typical range £26,000–£45,000

How to get in

Level 3 apprenticeship, then go solo

UK-wide figure

Source: National Careers Service, Oct 2026

Marketing Exec

Digital Role

£23k

Typical range £23,000–£50,000

How to get in

L3/L4 apprenticeship or marketing degree

UK-wide figure

Source: National Careers Service, Oct 2026

Accountant

Degree Route

£30k

Typical range £30,000–£60,000

How to get in

AAT apprenticeship or accounting degree

UK-wide figure

Source: National Careers Service, Oct 2026

Welsh pay figures are used where they exist. Cards marked UK-wide or England use national figures because no Welsh breakdown was found. Apprentice pay uses the UK apprentice minimum wage from April 2026 unless an employer's own rate is shown.

Through every Byd

Green and digital in enterprise

Green and digital skills are changing every job in Wales, so every pack has a slide for each, written for this Byd.

Lliw's green path

Enterprise Can Power a Greener Wales.

Read more

Wales recycles more than almost anywhere on Earth. Waste is a resource: repair, reuse, refill and clean energy start-ups turn it into jobs and profit.

  • 68.4%Wales's recycling rate, 2024-25

    Second in the world, behind Austria. Every material we keep in use is a business idea waiting to happen.

    Source: Welsh Government, Jan 2026

  • 66%social firms rank climate as key

    Two thirds of Welsh social businesses rate climate action high or essential. Over 7 in 10 have added green measures.

    Source: Cwmpas and Social Enterprise Stakeholder Group, Oct 2025

  • £20mGreen Business Loan Scheme

    Development Bank of Wales loans for heat pumps, energy efficiency and waste solutions, available until 2028.

    Source: Business Wales, Aug 2025

Fflach's digital spark

Your Phone Is Your Shop Window.

Read more

Many new businesses start online. Selling, marketing and admin that once needed a whole team can now be done with a laptop and the right digital skills.

  • Online shops

    Sell worldwide from your bedroom on platforms like Etsy, Shopify or eBay. You need good photos, fair prices and great service.

  • Social media marketing

    Instagram, TikTok and Facebook let tiny firms reach thousands of customers for free. Knowing your audience is a real, paid skill.

  • AI tools for small business

    AI assistants can draft emails, write product descriptions and plan posts. Owners still check the facts and keep their own voice.

  • Cloud accounting apps

    Apps like Xero, QuickBooks or FreeAgent track money, send invoices and help with tax returns. Every owner needs number skills.

Gemau Cylfaa · The Cylfaa Games

Play in Neuadd Mentro

Free games for students, families and classes. Presenters: they make a good last five minutes.

All the Cylfaa games

Routes in

Four ways in

Real courses and schemes at North Wales colleges, universities and employers.

  1. Apprenticeship

    Coleg Cambria runs Business Administration (Levels 2 to 4), Social Media and Digital Marketing, and AAT Accounting apprenticeships. Earn from £8.00 an hour while you learn.

  2. College

    Study at Cambria Business School in Northop. Big Ideas Wales runs free enterprise workshops with colleges, and Business Wales gives free one-to-one start-up advice.

  3. University Degree

    FdSc Applied Business Management at Coleg Cambria Northop, awarded by Swansea University, tops up to a BSc. Bangor and Wrexham universities also offer business degrees.

  4. Higher / Degree Apprenticeship

    Grŵp Llandrillo Menai offers Higher Apprenticeships in Management (Levels 4 and 5) and Business Administration (Level 4). Coleg Cambria offers AAT Accounting Level 4.

Employers in this Byd
  • Development Bank of WalesWrexham
  • M-SParcGaerwen, Anglesey
  • Menter MônLlangefni, Anglesey
  • Antur WaunfawrWaunfawr, Gwynedd
  • Cwmni Bro FfestiniogBlaenau Ffestiniog
  • Social Investment CymruRhyl
  • Coleg Cambria Business SchoolNorthop, Flintshire

The pack · for employers

Walk into a classroom ready.

The enterprise pack is being built now and is coming this term. This is what will be in it.

What's in the pack
  • The full deck with speaker notes · scripted, timed and ready to present
  • A clean deck · the same slides without notes, for the screen
  • A 25-minute version · for a tight assembly slot or form time
  • Printables · role cards, myth busters, guess the salary, and activity sheets for Explorer (Years 7 to 8), Investigator (Years 9 to 10) and Strategist (Years 11 to 12)
  • A run sheet and a feedback form · so you know what happens when, and the school can tell you how it went

Built for Welsh classrooms. Mapped to Curriculum for Wales and the Four Purposes, with Gatsby Benchmarks evidenced. Bilingual, Welsh and English. Neurodiverse-friendly by design. From September 2026, careers and work-related experiences are a legal requirement under Curriculum for Wales.

Log each session in Owl Impact® and it becomes verified social value evidence.

Register interest. Be first when it's ready.

Leave your details and we'll tell you the moment the pack is ready.

We'll be in touch within 2 working days · hello@owl.wales · Privacy policy

Cae'r Her · The Cylfaa Challenge: young people solve Wales's skills gaps themselves, and the winning idea gets funded and built for real.

Bring the Challenge to your school

For students and parents

Which Byd are you?

Real Welsh jobs in enterprise, what they pay and how to get in. The student pages for every Byd live here.

Explore your future

Find your Byd

Byd is Welsh for "world". Every home in Cylfaa is a Byd: a world of work. Join your school's team for the Cylfaa Challenge and send your Gofyn, your ask, to the Cylfaa panel.

Sources

Where the figures come from

Every figure on this page comes from one of these. Checked October 2026.

See all sources
  1. Welsh Government, Size analysis of businesses: 2025 (headline results) · 31 March 2026
  2. ONS Annual Population Survey via Nomis (self-employment, Wales and UK) · Apr 2025 to Mar 2026 (accessed Oct 2026)
  3. Welsh Government, Young Person's Guarantee highlight report March 2024 to March 2025 · 11 March 2025
  4. Big Ideas Wales, What we do · accessed Oct 2026
  5. Cwmpas and Social Enterprise Stakeholder Group, Social Business Mapping 2025 (via Business News Wales) · 24 October 2025
  6. HMRC, Personal Incomes Statistics 2022 to 2023 (Tables 3.10 and 3.11) · March 2025
  7. GOV.UK, Minimum wage rates for 2026 · rates from 1 April 2026
  8. Welsh Government, Development Bank of Wales £1 billion investment landmark · 18 November 2025
  9. Welsh Government, New stats show another increase in recycling in Wales · 29 January 2026
  10. Business Wales, Extra £10 million to support Welsh businesses on their journey to net zero · 20 August 2025
  11. Welsh Government, Labour market statistics (APS) October 2024 to September 2025 · 21 January 2026
  12. National Careers Service job profiles (electrician, marketing executive, management accountant, business development manager, business adviser, social media manager, graphic designer, hairdresser, community development worker) · accessed October 2026
  13. DWP Find a Job, Clean Energy Investment Manager, Social Investment Cymru · posted 9 June 2025
  14. Coleg Cambria Apprenticeship Guide · March 2024
  15. Coleg Cambria, Accounting apprenticeships · accessed October 2026
  16. Swansea University, FdSc Applied Business Management (Coleg Cambria) · accessed October 2026
  17. Grŵp Llandrillo Menai, Management Higher Apprenticeship Levels 4 and 5 · accessed October 2026
  18. Grŵp Llandrillo Menai, Business Administration Higher Apprenticeship Level 4 · accessed October 2026